e& (Etisalat and) partnered with Microsoft to highlight their collaboration in driving digital transformation across the Middle East. The goal was to create a video that showcased their joint efforts in areas like 5G, cloud computing, and AI, while appealing to both regional and global audiences.

I developed a script that emphasized the real-world impact of their partnership, from improving connectivity to enabling smart cities. Working closely with designers and producers, I ensured the video’s visuals and tone aligned with both brands’ identities, blending regional pride with global ambition.

The video was used at industry events and internal meetings, strengthening e& and Microsoft’s joint market positioning and driving new business opportunities.