Amazon partnered with Aiva and Atria to showcase how voice-activated technology is transforming senior living communities. The goal was to create a video that highlighted the real-world impact of this innovation while aligning with Amazon’s brand identity.

As the lead writer, I developed a script that balanced technical details with emotional storytelling, focusing on how voice technology enhances residents’ quality of life. I collaborated with producers and client stakeholders to ensure the narrative resonated with both tech-savvy audiences and senior living decision-makers.

The final video was used at industry events and internal presentations, driving awareness and adoption of Amazon’s technology in the senior living sector.